Manage widgets
The Widgets page: every widget with its layout, clips, and all-time performance, plus editing, analytics, A/B tests, and deleting.
Where to find it: click Widgets in the app menu.
If you don't have a widget yet, the page says Create your first widget and has an Add widget button.
The widgets table
Widgets are listed most recently updated first, 25 per page. When you have more than 25, page buttons appear under the table. There's no search box or filter on this page.
| Column | What it shows |
|---|---|
| Widget | The first clip's thumbnail, the widget's name, and its placement underneath, such as Global / any page. A/B test badges show here too. |
| Layout | Stories, Carousel, Grid, Pop up, or Product page. |
| Media | How many clips it has. No media means it has none, so it isn't showing on your storefront. |
| Views | Page loads on which the widget was shown. For a Pop up, that includes page loads where the bubble never appeared. |
| Orders | Orders that included a product bought through this widget. |
| CR | Conversion rate: orders ÷ views. |
| Revenue | Sales credited to this widget. |
| Updated | The date the widget last changed. |
A dash (—) in every number means the widget hasn't been viewed or earned an order yet.
These numbers are all time
The Widgets page adds up everything since each widget was created. The Analytics page shows the last 30 days by default, so the two often differ. For definitions and date ranges, use Analytics.
Choose which numbers to show
Click Performance metrics above the table. The number in brackets is how many columns are on.
Tick the columns you want: Views, Orders, CR, and Revenue.
Your choice is remembered in this browser.
Updated changes by itself sometimes
The date also changes when the app updates a widget for you. That happens when:
- You edit, delete, or change the status of a clip in the Video library, and something about the clip changed. Every widget that uses the clip is updated.
- You change the search engine settings in Settings → AEO & GEO. Your widgets are updated to match.
- You open the Widgets page and some older widgets still need updating. The app brings them up to date in the background, a few at a time.
Create a widget
Click Add widget at the top of the page. The widget editor opens full screen.
Fill in Widget name, pick a Layout, and add your clips. See Choose clips.
Click Save.
Edit a widget
Find the widget in the table.
Click its name or thumbnail, or the Edit (pencil) button on the right.
Change what you need and click Save. Your changes go live on your storefront. See Saving.
Actions
Each row has these buttons on the right:
| Button | What it does |
|---|---|
| Edit (pencil) | Opens the widget editor. Clicking the name or thumbnail does the same. |
| View analytics (chart) | Opens Analytics for this widget, including A/B test results and per-clip numbers. |
| End test | Only while the widget has an A/B test. Pick the version to keep. See A/B testing. |
| Delete (bin) | Deletes the widget. See below. |
There's no option to duplicate a widget. To make a similar one, create a new widget and pick the same clips.
There's no on/off switch for a widget either. To take one off your storefront for a while, hide or remove its block in the theme editor.
A/B test badges
| Badge | Meaning |
|---|---|
| A/B test · 2 variants | A test is running, with how long it has run, such as · 3 days. Click the arrow to see each variant's numbers. |
| A/B test paused | The widget has a variant B, but the test is switched off. |
| Past A/B test | The test has ended. Each variant's numbers from the test are kept. |
A variant is marked Winning only when it's ahead by enough that it's unlikely to be chance, after at least 500 views each. See How the winner is decided.
Delete a widget
Click the Delete (bin) button on the widget's row.
Read the message, then confirm with Delete. You'll see a message such as "Summer UGC" deleted.
The widget's clips stay in your Video library and in Shopify Files.
Deleting also removes its history
Deleting a widget is permanent, and it also deletes the widget's analytics: its views, clicks, orders, and revenue disappear from every total, including past dates.
Remove its block from your theme
The theme block that showed the widget stays in your theme. Once the widget is gone, the block shows shoppers Select a widget in the theme editor to display shoppable videos. Open the theme editor and remove the block, or pick another widget in it.
Good to know
- Every widget is listed and kept up to date, however many you have.
- The link at the bottom, Learn more about app blocks in themes, opens Shopify's help page on app blocks.