Analytics
The dedicated Analytics dashboard, the performance columns on the Bundle Builders list, and how to read them.
Bundle Builder analytics live in two places: a dedicated Analytics page for the full picture, and a row of columns on the Bundle Builders list for a quick glance.
The Analytics dashboard
Click Analytics under Foxr - Bundle Builder in the app's left sidebar. It answers four questions, top to bottom:
How did the bundles do? A KPI row — Unique visitors, Bundles added to cart, Bundle orders, Bundle revenue, AOV, and Conversion rate — each with a percentage change against the same length of time before it.
What's the trend? A chart of one metric over time, current period against the previous one. Switch metrics with the dropdown above it.
Where do shoppers drop off? A conversion funnel: Viewed the builder → Added a bundle to cart → Reached checkout → Purchased.
Which builder is responsible? A Top performing bundles table — the same figures as the KPI row, broken out per builder.
Filter the whole page by date range (Today, Yesterday, Last 7/30/90/365 days, or Custom) and by builder with the selector above the KPI row.
Pick a builder to see its step funnel
Select a single builder instead of All bundles and a second funnel appears below the main one, broken down by that builder's own categories — it shows which step of the box loses the most people. A funnel across multiple builders can't do this, since their steps don't mean the same thing.
Checkout stage needs pixel consent
Reached checkout is reported by the storefront web pixel, so visitors who decline analytics consent are missing from it. Viewed, Added to cart, and Purchased aren't affected — the last is read straight from your orders.
The Bundle Builders list
Every builder in the list also carries its own performance figures, so you can compare builders side by side without opening any of them.
The metric columns sit between Status and Actions on the builders table (2 above).
The metrics
| Column | What it counts |
|---|---|
| Visitors | People who saw this bundle builder. |
| Total Rev. | Total revenue from bundles built with it. |
| Orders | Orders that included a bundle from this builder. |
| AOV | Average order value — total revenue divided by orders. |
| CR | Conversion rate — the percentage of visitors who bought a bundle. |
| Rev/Visitor | Total revenue divided by visitors. |
Each column has a tooltip in the app with the same definition, so you don't have to remember which is which.
Two messages you'll see instead of a number
| Message | What it means |
|---|---|
| No orders from this bundle builder yet | The builder is live but hasn't sold anything. Expected on something you just published. |
| Not enough visitor data to calculate this reliably | Too few visitors to produce a trustworthy rate. Applies to the ratio metrics — CR, AOV, Rev/Visitor. |
The second one is a guard against reading too much into a small sample. One order from three visitors is a 33% conversion rate on paper and means nothing in practice.
Which number to act on
Rev/Visitor is the one that tells you whether a builder is working. It folds conversion and order value together, so a builder that converts slightly worse but sells much bigger boxes still comes out ahead — which is usually what you want from a build-your-own-box page.
Use CR to judge whether the builder itself is easy to use, and AOV to judge whether your box sizes and discounts are pitched right.
Give it time
Rates need volume before they mean anything. A few hundred visitors on a builder is the rough point where CR and Rev/Visitor stop swinging on single orders. Before that, treat the numbers as directional.
Draft builders don't collect data
Only published builders record analytics. A builder sitting in Draft shows nothing, and the time it spent unpublished is simply absent from its history.
Next
A/B testing — run two or three versions of a builder against each other and let the numbers pick a winner.